Research Amnesty - Global Book of Insight November 2008

Without conducting any new research, for Johnson & Johnson, we held a Research Amnesty and using a people-centred lens synthesised all existing research to create a Book of Insights for the coughs and colds category. This accessible and engaging tool is used to identify and disseminate key consumer insights to global teams and continues to provide a comprehensive and transferable foundation of knowledge to guide decision making for branding, product development and communication activities.

Stakeholder Alignment - Global Brand Strategy October 2008

We collaborated with Diageo to inform and inspire the creation and articulation of a new global marketing brief that would direct all future activity for one of their leading brands. A Scoping Session was the first step towards getting stakeholder alignment, which lies at the heart of the Master Planning process. This activity defined the creation of a range of deliverables that set challenges for the category, consumer and brand experience and identified opportunities that were in turn used by the new global advertising agency to develop the big idea.

Experience Design - Online Engagement Tools October 2008

On an ongoing basis we undertake user experience investigations for Habbo, the leading social networking/online gaming platform for the 12-16 audience. We collaborate with young users via a combination of virtual tools and physical collaborative workshops from which we create regular insight communication tools to guide and inspire the entire organisation and shape the web design and development process.

Consumer Co-creation - Brand and Product Strategy August 2008

Nike needed creative inspiration for their sportswear icons among style-conscious youth across Europe. Through the Sense Network we recruited cultural experts from 10 countries who we engaged using our online Community Network Conversation Tools (CNCT) and in physical co-creation workshops. From this collaboration we delivered the EMEA team a brand strategy, local tactics and product design principles to help Nike to continue 'talking the talk and walking the walk' with influential style leaders.

Global Needstates Model – Consumer Communities August 2008

BBC Worldwide came to us with the challenge of helping them create a Global Needstates Model. In other words, a consumer understanding of the role of content and channels in a time shifted, multi-channel, broadband media world. Through people in the Sense Network and using our Community Network Conversation Tool, on an ongoing basis we monitor media diaries and analyse a range of interactive tasks to research and evolve a needstates model to understand and articulate global lifestyles, motivations and the consumption of screen based media.

Return on Research - Dynamic Insight with FYI April 2008

Discovery Channel's 'Species' is the most comprehensive qualitative and quantitative study ever created to explore and understand the changing lifestyles of men aged 25-39 across 10 European countries. This research is kept fresh and relevant to the business by taking it online and socialising the insight with our collaborative platform - For Your Inspiration (FYI). This allows Discovery's research, marketing and production teams and Sense researchers to continually tag new information and create conversation around research content to identify new trends and insights, which continue to inspire and drive the business.

Ethnographic Research - The Chinese Opportunity February 2008

When Johnson & Johnson wanted to launch Nicorette into the potentially lucrative Chinese market they challenged us to investigate how and why people smoked in China and what would motivate them to stop. Through contextual and ethnographic research, we conducted observational, in depth interviews across a number of provinces including Shanghai and Beijing as well as deep contextual research to create a launch strategy which was used to brief global and local teams.

Trend and Concept Synthesis - Envisioning the Future September 2007

When Vodafone wanted to understand the future of mobile, we gathered initial inspiration and insights by synthesising the Sense Trend Index. These were then layered onto existing concepts and ideas to create a people centred vision for this future experience. Instead of communicating our thoughts around innovation and strategic user experience recommendations in a report or presentation, we storyboarded and produced a short film where we dramatised the role of the handset in the user's daily life with a super hero character.

Product Innovation - A Brand Experience Framework February 2007

When Unilever wanted to create a new product under the Vaseline brand as part of a Master Plan we created a brand experience framework onto which we mapped all their existing insights to create an opportunity map to drive brand and product innovation. As a result we created a compelling range of concepts for the Vaseline brand to establish it as a thought leader within its category and in fact created the opportunity to disrupt the category through new concepts, claims and packaging.