Synthesis & Co-creation – Envisioning Mobile Internet

Vodafone wanted to understand how mobile devices are likely to behave in the future. We gathered perspectives and insights from the Sense Trend Index. We then contextualised existing Vodafone concepts into this future focused framework to create a vision for mobile internet experiences.

Rather than communicating our ideas and recommendations in a conventional report presentation, we made the future real before it is real by storyboarding usage scenarios and producing a short film where we dramatised the role of the handset in the user's daily life as a superhero character.