Loading...
Click and drag to navigate
-
We are Sense Worldwide.
We are a transformation consultancy.
-
Challenge
To extend Nike’s business beyond the sports category.From Sports Icon to…
Approach
Build a co-creation platform for long-term collaboration with extreme runners, football obsessed teens and fashionistas in major cities across the world.
-
Challenge
To extend Nike’s business beyond the sports category.From Sports Icon to… Fashion Icon
Result
An ongoing seasonal pipeline of product and marketing strategies that has helped Nike to build a billion dollar fashion business from scratch.
-
Challenge
Build long term growth in a commodified category.From Medicine to…
Approach
To go beyond ‘tea and coffee moments’ to uncover the latent needs driving sweetener consumption behaviour.
-
Challenge
Build long term growth in a commodified category.From Medicine to… Treat
Result
We changed the pack design to look like chocolate, not pills. Within six months increased sales shot through the roof.
-
Challenge
Transform a B2B juggernaut into a consumer champion.From Financial Services to…
Approach
Getting senior management to experience the paradoxes and irrationability of their end consumers and rewriting the business plan on their kitchen tables.
-
Challenge
Transform a B2B juggernaut into a consumer champion.From Financial Services to… Quality of
Life ServicesResult
A new corporate structure that has enabled Regence to rise above the dysfunction of the US health system and emerge as a champion of America’s Quality of Life.
Why Us?
If you’re just looking to gain a percentage point or two on your sales, then we’re probably not the right people to use. We are about transformational change to products, services and companies. Huge, big increases, not just tiny incremental tweaks.
You can’t transform brands, services and companies using conventional approaches. Changes of 100%, 200% and greater can only be achieved with radical techniques that bring together your best people, our best people, and the most carefully chosen users, including extremists, outliers and rejecters. It’s what we do for some of the smartest brands on earth. Care to join them?
Co-creation
Or, where to start when you don’t know where to start
When you’ve been briefed to transform a business or brand, it can be hard to know where to start. We start with your future consumers. Not the regular users of your product today, but the rejectors, the hackers and the obsessives.
We put them together with your smartest people in global online communities, in workshops and in in-depth interviews. That way, your people will start to understand the opportunities for innovation and the possible places to discover Blue Ocean Strategies.
Our Networks
How we communicate around the world
OK, we hear you say, that’s really interesting. But where do you find future consumers? Good question. The answer is: we collect them. And we bring them together in…
Co-creating in 55 countries and 35 languages
Read what our community of global experts have to say
Thies Ohler
Researcher
Sao Paulo
Bob Habib
Control Engineer
KAUST, Thuwal, North Jeddah
Tatiana Gatto
Business Manager
Santiago
Sina Hagiri
Psychology Student and DJ, Berlin
Tobias Mikl
Designer
Stuttgart
Zeka Saulis
Entrepreneur
Denpasar
Emilio Ortega
Retail Display Designer
Mexico City
Yavez Anthonio
Graphic Designer
Amsterdam
Elana Rabin
Pilates Instructor
New York
Carl Philip Bouvin Sigfridsson
Sales Advisor
Stockholm
David Mentella
Engineer
Rome
Razif Mohammed
Principle Lecturer
Batu Caves, Selangor
Daniel Setti
Journalist and Musician, Barcelona
Susan Quilliam
Writer & Broadcaster
Cambridge
Martin Rosenmejer
User Experience Expert, London
Michael Perkins
Feature Writer
Canandaigua
When worlds collide, transformation happens
Tessa Christian — pagan witch
Peter Dean — nuclear physicist
Creative leaps
We use the Sense Network and our own staff to create interdisciplinary teams to spark ideas off each other. We put together a pagan witch and a nuclear physicist to rethink air fresheners. A Ferrari designer and a psychologist to transform the health insurance business in the US.
“Just spend time working with the consumer… then you really start to get somewhere new that the brand can go.”
Jason Fulton
Consumer Cultures Manager Nike EMEA
An interdisciplinary team who’ve all outgrown their disciplines
-
Jeremy
I was cub scout of the year.
-
Brian
I wrote the IBM: Solutions for a Small Planet campaign.
-
Jacky
I’ve launched everything from O2 to babyfood.
-
Raj
I’ve designed everything from cider labels to a holiday brand.
-
Kirsten
I have an MBA.
-
Charlotte
I do voiceovers for Bratz dolls.
-
Ben
I executed global campaigns at JWT.
-
Sarah
I’m a published academic psychologist.
-
Millie
I’m an underwater filmmaker.
-
Helen
I designed one of Topman’s best selling T-shirts in 2001.
-
Phil
I built robots in France.
-
Drew
I’m a car design journalist.
-
Maria
I’ve got a D&AD award.
-
Laura
I was a social entrepreneur.
-
Joanna
I’ve got a black belt in Excel.
-
James
I designed part of one of the world's biggest websites.
-
Anthony
I won the Victor Ludorum three years in a row.
-
Creative, disruptive minds can feel a little restricted in a single specialism, and head for somewhere they can do something bigger. Somewhere like Sense Worldwide.
We hire smart, restless people, from academic psychologists to MBAs to product and graphic designers to programmers and advertising creatives. Then we team them up and let them loose on the world. It’s a bit like creating 70s cop shows, but with less predictable plots.