Using a Web 2.0 insight platform to socialise research

Insight Show Conference : London England : June 2009
Claire O'Connor of Discovery and our very own Jeremy Brown show how Species, the most comprehensive piece of research ever undertaken into male lifestyles across EMEA is being socialised using a Web 2.0 insight platform FYI. Furthermore it describes how Discovery are proposing sharing this invaluable resource with other Knowledge Partner brands to socialise and co-create further insights and extend Return On Research.