Co-creating EMEA brand and product strategy for Nike

Insight Show Conference : London England : June 2009
Jeremy Brown of Sense Worldwide and Jason Fulton of Nike present a co-creation project with the Sense Network that drove Nike sportswear's brand and product strategy across EMEA. Sense Worldwide has ten years' experience in using co-creation to develop disruptive global brand strategies and product ideas for clients including Diageo, Johnson & Johnson and Vodafone.